FIX
FIX — CAFFEINE, SIMPLIFIED. TIRED OF THE COFFEE HYPE — TOO MANY FLAVOURS, TOO MANY STEPS — I IMAGINED A DISSOLVABLE CAFFEINE PILL THAT JUST DOES THE JOB. AFTER OBSERVING MYSELF AND PEOPLE AROUND ME, I REALIZED WE ALL DRINK COFFEE IN PHASES: TO SURVIVE, TO MAINTAIN, TO PUSH. SO I CREATED THREE MODES FOR THREE STATES OF MIND. INSPIRED BY CHAOS PACKAGING AND MEDICINE BOTTLES, FIX BLENDS UTILITY WITH A BOLD, MODERN TWIST — NO FLUFF, JUST FUEL.
Client
PERSONAL PROJECT
DELIVERABLES
BRAND IDENTITY PACKAGING DESIGN
Year
2025
Role
BRAND DESIGNER



