FIX
FIX - CAFFEINE, SIMPLIFIED. TIRED OF THE COFFEE HYPE , TOO MANY FLAVOURS, TOO MANY STEPS . I IMAGINED A DISSOLVABLE CAFFEINE PILL THAT JUST DOES THE JOB. AFTER OBSERVING MYSELF AND PEOPLE AROUND ME, I REALIZED WE ALL DRINK COFFEE IN PHASES: TO SURVIVE, TO MAINTAIN, TO PUSH. SO I CREATED THREE MODES FOR THREE STATES OF MIND. INSPIRED BY CHAOS PACKAGING AND MEDICINE BOTTLES, FIX BLENDS UTILITY WITH A BOLD, MODERN TWIST , NO FLUFF, JUST FUEL.
Client
PERSONAL PROJECT
DELIVERABLES
BRAND IDENTITY PACKAGING DESIGN
Year
2025
Role
BRAND DESIGNER
context
A shift toward tactile, material-driven design, with emphasis on surface, detail, and colour interplay.
the gap
Trend elements often exist in isolation, lacking a cohesive seasonal narrative.
the idea
To bring these elements together into structured, visually cohesive trend boards.
execution
Curated visual research and translated it into composed boards using colour, texture, and surface-focused layouts.
outcome
A series of trend boards capturing the material and visual direction of SS25.