Kapemai
KAPEMAI is a tea brand whose values,centered around health, sustainability, and creating meaningful tea experiences greatly inspired me. Drawing from the brand’s rich story, rooted in the legacy of two brothers continuing their parents’ passion for plants and the environment, I reimagined it as a tea room and worked on its identity.
Client
Personal project
DELIVERABLES
Brand identity design and packaging design
Year
2024
Role
Brand design
context
A shift toward tactile, material-driven design, with emphasis on surface, detail, and colour interplay.
the gap
Trend elements often exist in isolation, lacking a cohesive seasonal narrative.
the idea
To bring these elements together into structured, visually cohesive trend boards.
execution
Curated visual research and translated it into composed boards using colour, texture, and surface-focused layouts.
outcome
A series of trend boards capturing the material and visual direction of SS25.